Customer segmentation
Let's segment our customer base to see if there are any major differences in attributes. This can help inform if we need to differentiate future marketing for different customer segments.
If you have lost progress, close any open workbooks and load 1_2_customer_segmentation.twbx
from the Workbooks folder on the Desktop.
This exercise is part of the course
Marketing Analytics in Tableau
Hands-on interactive exercise
Turn theory into action with one of our interactive exercises
