Churn rate
Now that we've built a flag for if a customer has churned, we can calculate churn rate, the rate at which customers stop purchasing, using the churn flag we calculated earlier.
If you have lost progress, close any open workbooks and load 4_2_churn_rate.twbx
from the Workbooks folder on the Desktop.
This exercise is part of the course
Marketing Analytics in Tableau
Hands-on interactive exercise
Turn theory into action with one of our interactive exercises
