First vs. last touch
In this final exercise, you'll be looking at differences in marketing channels. Do users who make a purchase interact with different channels compared to those who don't?
This analysis will help us decide if we should shift more of our attention to a specific channel.
If you lost progress, click on File > Open… in the upper menu and open 1_7_first_last_touch.twbx
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This exercise is part of the course
Marketing Analytics in Tableau
Hands-on interactive exercise
Turn theory into action with one of our interactive exercises
