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First vs. last touch

In this final exercise, you'll be looking at differences in marketing channels. Do users who make a purchase interact with different channels compared to those who don't?

This analysis will help us decide if we should shift more of our attention to a specific channel.

If you lost progress, click on File > Open… in the upper menu and open 1_7_first_last_touch.twbx .

This exercise is part of the course

Marketing Analytics in Tableau

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