Engagement and purchase rates
Now that we've looked at click-through and click-back rates, let's look at two metrics that are further down the funnel: engagement rates and purchase rates.
If you lost progress, click on File > Open… in the upper menu and open 2_5_engagement_purchase_rate.twbx
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This exercise is part of the course
Marketing Analytics in Tableau
Hands-on interactive exercise
Turn theory into action with one of our interactive exercises
