Paid social CAC
Let's calculate paid social CAC. We previously looked at Follower Rate
and Cost per Account Follow
to measure performance in this channel. CAC gives us another tool to analyze how paid social marketing is performing. Examining the follower metrics and customer acquisition metrics let's us see how the channel performs at both tasks.
In this series of exercises, the data set contains a union, which stacks two data sets on top of each other - in this case, data sets for paid social and paid search. This enables fields from both datasets to be used at the same time in the same sheet.
This exercise is part of the course
Marketing Analytics in Tableau
Hands-on interactive exercise
Turn theory into action with one of our interactive exercises
