Creative
One very important part of paid social advertising is the creative visual - the image or video - that's used. Creatives are often selected after rigorous A/B testing. In this exercise, we're going to look more closely at performance based on the creative that was used.
If you have lost progress, close any open workbooks and load 2_6_creative.twbx
from the Workbooks folder on the Desktop.
This exercise is part of the course
Marketing Analytics in Tableau
Hands-on interactive exercise
Turn theory into action with one of our interactive exercises
