Wrap-up video
1. Wrap-up video
Congratulations! You've completed this course on marketing analytics in Tableau! We've covered a lot, so let's take a few minutes to review and reflect.2. Chapter 1
In chapter 1, we had an overview of marketing technology, like cookies, and examined journeys and typical marketing attribution models like first and last touch.3. Chapter 2
In chapter 2, we looked specifically at the email and paid social channels, examining their funnels as well as channel-specific metrics and features as well as tools like A/B testing.4. Chapter 3
We then examined two more channels in Chapter 3; first, paid search, including keywords, ad group, and branded vs. unbranded search. We also looked at organic search, including pages' engagement rates as well as analyzing correlation with paid traffic.5. Chapter 4
And in our final chapter, we calculated LTV and CAC, looking at related metrics, before arriving at the LTV/CAC ratio.6. Marketing analytics
In aggregate, you've now analyzed total marketing performance with LTV/CAC, taken a customer-centric approach with journeys, and examined channels in deep-dives to understand how to drive optimization.7. Other courses
If you've enjoyed this course and would like to learn more about marketing analytics, consider these DataCamp classes.8. Congratulations!
But wait! Don't forget to take a minute to relish in your accomplishment. Congratulations again on completing this course on marketing analytics in Tableau.Create Your Free Account
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