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LTV/CAC

In this final exercise, you will calculate a very important metric in marketing: LTV/CAC. An LTV/CAC > 1 means the company earns more money from a customer than it spent on marketing to acquire them. In other words, it means that the company's marketing is working.

If you have lost progress, close any open workbooks and load 4_7_ltv_cac.twbx from the Workbooks folder on the Desktop.

This exercise is part of the course

Marketing Analytics in Tableau

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