Identifiable traffic
Let's get an understanding of how much of our web traffic is identifiable (meaning we have some information about the visitor beyond just the Cookie ID
). In this exercise, you'll work with a data set with the exact same structure as you just saw in the demo, examining web traffic, like landing page by channel, using a variety of individual identifiers.
This exercise is part of the course
Marketing Analytics in Tableau
Hands-on interactive exercise
Turn theory into action with one of our interactive exercises
