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Click-through rate

Let's start analyzing email data by first constructing a funnel - examining data at each step of the email journey. Taking a step-by-step approach can help marketing teams understand what aspects of emails need improvement, and what quantitative improvements can be expected based on other emails' performance.

This exercise is part of the course

Marketing Analytics in Tableau

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Hands-on interactive exercise

Turn theory into action with one of our interactive exercises

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