Open rate
Next we'll look more closely at another step of the funnel, and often the most challenging one for marketers to influence; the open rate. Open rates usually see significant variation by subject line; a good subject line will grab your attention. Subject lines are often customized by season in retail; in this exercise, we'll see how much of an impact that has on open rates.
If you have lost progress, close any open workbooks and load 2_2_open_rate.twbx
from the Workbooks folder on the Desktop.
This exercise is part of the course
Marketing Analytics in Tableau
Hands-on interactive exercise
Turn theory into action with one of our interactive exercises
