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A important exercise in marketing analytics often involves disaggregating averages; examining performance of individual pages or ads alongside the average to better understand where to focus attention. In this exercise, we'll break out engagement rates to do just that.

If you have lost progress, close any open workbooks and load `3_5_url_group.twbx from the Workbooks folder on the Desktop.

This exercise is part of the course

Marketing Analytics in Tableau

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