URL group
A important exercise in marketing analytics often involves disaggregating averages; examining performance of individual pages or ads alongside the average to better understand where to focus attention. In this exercise, we'll break out engagement rates to do just that.
If you have lost progress, close any open workbooks and load `3_5_url_group.twbx
from the Workbooks folder on the Desktop.
This exercise is part of the course
Marketing Analytics in Tableau
Hands-on interactive exercise
Turn theory into action with one of our interactive exercises
