Next touch
Next we're going to conduct the opposite analysis and examine whether the following touch is a purchase. This brings us one step closer to classifying each touch for customers who ultimately make a purchase as a "first touch" or "last touch", which are two frequently-used attribution models in marketing.
If you have lost progress, close any open workbooks and load 1_5_next_touch.twbx
from the Workbooks folder on the Desktop.
This exercise is part of the course
Marketing Analytics in Tableau
Hands-on interactive exercise
Turn theory into action with one of our interactive exercises
