Get startedGet started for free

Next touch

Next we're going to conduct the opposite analysis and examine whether the following touch is a purchase. This brings us one step closer to classifying each touch for customers who ultimately make a purchase as a "first touch" or "last touch", which are two frequently-used attribution models in marketing.

If you have lost progress, close any open workbooks and load 1_5_next_touch.twbx from the Workbooks folder on the Desktop.

This exercise is part of the course

Marketing Analytics in Tableau

View Course

Hands-on interactive exercise

Turn theory into action with one of our interactive exercises

Start Exercise