Order size
In addition to churn, another key piece of LTV is average order size: if the average order size increases and the number of customers and frequency of purchasing remains the same, LTV will also increase. In this exercise we'll look more closely at trends in deal size.
If you have lost progress, close any open workbooks and load 4_3_order_size.twbx
from the Workbooks folder on the Desktop.
This exercise is part of the course
Marketing Analytics in Tableau
Hands-on interactive exercise
Turn theory into action with one of our interactive exercises
