Get startedGet started for free

Touch classification

Now we'll use the flags we just created to classify each touch in a user's marketing journey, from their first interaction to purchase.

If you have lost progress, close any open workbooks and load 1_6_touch_classification.twbx from the Workbooks folder on the Desktop.

This exercise is part of the course

Marketing Analytics in Tableau

View Course

Hands-on interactive exercise

Turn theory into action with one of our interactive exercises

Start Exercise