Touch classification
Now we'll use the flags we just created to classify each touch in a user's marketing journey, from their first interaction to purchase.
If you have lost progress, close any open workbooks and load 1_6_touch_classification.twbx
from the Workbooks folder on the Desktop.
This exercise is part of the course
Marketing Analytics in Tableau
Hands-on interactive exercise
Turn theory into action with one of our interactive exercises
