Name: Extended choice modeling - 예측 성능
Uploaded: 2026-06-16T00:00:00Z
Description: The main goal of response modeling is to enable marketers to not only see a payoff for their actions today, but also tomorrow. In order to view this future payoff, a simple but reliable statistical model is required. In this last chapter, you will learn how to evaluate the predictive performance of logistic response models.