Identify attribution model
Based on your attribution model evaluation, you determine that an MTA model would make the most sense going forward. To start, you want to use a heuristic MTA model because it will be easier to implement than algorithmic.
Out of the various heuristic attribution options, you select a time decay model. Which of the following MTA journeys demonstrates a time decay attribution model?
This exercise is part of the course
Marketing Analytics for Business
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