Channel granularity
Now that you have access to reporting tools, the Director of Marketing asks to build a single dashboard that covers online and offline channels. You are not sure how easy that will be with data spread across different sources and different levels of detail. Before you join any data, you want to explain to the Director of Marketing the differences in data granularity between offline and online data. This will help you advise if a single dashboard will be feasible.
This exercise is part of the course
Marketing Analytics for Business
Hands-on interactive exercise
Turn theory into action with one of our interactive exercises
