Cookie types
Word has spread at work that a new Marketing Analyst has joined. Some of your partners keep hearing about a "cookie-less" future of marketing with increasing restrictions. However, they are unsure what the potential impact is of removing cookies. To better educate your co-workers, you try to explain the uses of different types of cookies from a marketing perspective.
This exercise is part of the course
Marketing Analytics for Business
Hands-on interactive exercise
Turn theory into action with one of our interactive exercises
