Branded and non-branded keywords
The Paid Search Manager is eager to partner with you on a deep dive analysis into their channel performance over the last year. First, they want to make sure you know enough about paid search to jump in, or if you have to brush up on different tactics before starting an analysis.
The Manager asks you, "Which statement is not true about non-branded keywords?"
This exercise is part of the course
Marketing Analytics for Business
Hands-on interactive exercise
Turn theory into action with one of our interactive exercises
