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Campaign stages

You are hearing that there will be some major campaigns launching soon. This immediately makes you plan for analyses supporting these campaigns. As you know, different analyses are more appropriate for different stages of the campaign process. You must be able to make a roadmap to show stakeholders which analyses will be delivered at each stage.

This exercise is part of the course

Marketing Analytics for Business

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Hands-on interactive exercise

Turn theory into action with one of our interactive exercises

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