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Internal vs. advertiser data

Now that your new role as a Marketing Analyst is ramping up, one of your first tasks is to access different reporting tools. You are exploring various reports and databases across the company, as well as on advertiser platforms! Ideally, you want to become so familiar with these data sources that you will quickly know where to look for data to answer marketing analytics questions.

This exercise is part of the course

Marketing Analytics for Business

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