Audience targeting insights
The Director of Marketing wants to know which geographic regions contain the most customers, as this distribution may differ from the regions targeted in recent campaigns. As a Marketing Analyst, it is your job to check the difference in geographic distribution between internal data stores, DSPs (demand side platforms), and DMPs (data management platforms). Ultimately, you want to advise the Director of Marketing if the regional targeting should change.
This exercise is part of the course
Marketing Analytics for Business
Hands-on interactive exercise
Turn theory into action with one of our interactive exercises
