NLP or manual sentiment analysis
Now that you have a sense of how complex assigning sentiment to social media comments can be, you start to plan for sentiment analysis that you will produce monthly. As you learned, there are pros and cons to using a Natural Language Processing (NLP) model versus manually assigning sentiment. Use this exercise to list the factors to take into consideration as you think about repeating sentiment analysis.
This exercise is part of the course
Marketing Analytics for Business
Hands-on interactive exercise
Turn theory into action with one of our interactive exercises
