External partners
In one of your last interviews, you are asked about prioritizing partner requests. One of your key job responsibilities would be to manage the relationship with external advertising partners who have marketing data questions. You will be expected to manage any questions from advertisers, determine if they are feasible, and prioritize them on behalf of the company. In which of the following analytics areas would advertisers (versus internal partners) be unable to proceed without your help?
This exercise is part of the course
Marketing Analytics for Business
Hands-on interactive exercise
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