Marketing roles and business questions
The final stage in your interviews is to do a group panel interview with various stakeholders and advertising partners. To prepare for this interview, you brainstorm which questions partners might ask. Aligning business questions with partner goals will be important in determining the scope of analysis and reporting in the future.
Of course, you will be a very popular person if you get this role, and your new co-workers will expect you to address very broad and very tactical marketing questions.
This exercise is part of the course
Marketing Analytics for Business
Hands-on interactive exercise
Turn theory into action with one of our interactive exercises
