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Campaign attributes

Great news! You are a top candidate that will interview to become a Marketing Analyst. During the interview process, the Director of Marketing (who will be your main partner on the marketing team) wants to check that you understand the basics of key marketing concepts. This will ensure you are able to jump straight into your analyses if you get the role. The director asks you, "Which of these statements is not true about marketing campaigns?"

This exercise is part of the course

Marketing Analytics for Business

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