1. Wrap-up
Congratulations on reaching the end of this course, and thanks for taking it! Hopefully, we have a better understanding about what marketing analytics is.
2. Recap
First, we learned about the basics of being a Marketing Analyst. We have an understanding of which marketing levers to analyze, as well as which business questions we will encounter.
In Chapter 2, we learned about the various complexities that go hand-in-hand with marketing analytics. Understanding privacy laws, knowing where to access marketing data, and anticipating Indirect channel impact are just some of the challenges we can now face head-on.
In Chapter 3 we covered some examples of common deep-dive marketing analyses. We can understand text or sentiment analysis, audience segmentation, and even run predictive models for an integrated campaign!
Finally, we spent time learning about the goal for all of marketing analytics: measuring marketing ROI. By selecting the right KPIs, building forecasts, and choosing an attribution model, we can combine all of these parts into a full LTV to CAC model.
3. Follow up
For further deep dive into the world of marketing analytics, here are a few DataCamp resources to consider.
4. Congratulations!
Once again, thanks for taking this course. Best of luck in the journey to becoming a Marketing Analyst!