Lever hierarchy
You made it to the technical screen interviews safely! Your next interview is with a Data Engineer who wants to check your understanding of different marketing dimensions. These dimensions align to levels of granularity in the marketing data model — data you might access soon! The engineer wants to confirm that you can explain the hierarchical relationship between tactics, channels, and campaigns.
This exercise is part of the course
Marketing Analytics for Business
Hands-on interactive exercise
Turn theory into action with one of our interactive exercises
