Name: Marketing Campaign Analysis - Integrated campaigns
Uploaded: 2023-05-09T00:00:00Z
Description: Now that you know more about the marketing analytics landscape, let's talk about how you can use it to assess campaign performance. To do this, you’ll dive into text and sentiment analysis, audience segmentation, and predictive analytics. Marketers and executives rely on analytics to send the right message to the right people at the right time.