Plots for analyses

The test performed should also influence the type of plot chosen to visually present the data. Visually representing the data appropriately allows an audience of any background to follow the data and results. Particularly when an analysis is performed, regardless of setting, the end goal of the analyses is to be discussed to determine what inferences can be drawn. When in a business setting, as is common for A/B test design, complex analyses and findings must be clearly presented as the individuals interested in the results are commonly not statisticians.