Persaingan

Mengembangkan strategi harga yang efektif untuk Hoppiness juga memerlukan pertimbangan harga untuk Bud. Cara terbaik adalah melalui perbandingan harga.

Oleh karena itu, Anda mendefinisikan variabel baru price.ratio yang menunjukkan rasio PRICE.HOP terhadap PRICE.BUD. Anda juga mengambil log() untuk memastikan bahwa rasio harga Hoppiness terhadap Bud memiliki magnitudo yang sama dengan rasio harga Bud terhadap Hoppiness. Untuk lebih memahami variabel price.ratio yang baru, Anda membandingkan nilainya dengan nilai asli PRICE.HOP dan PRICE.BUD.

Latihan ini adalah bagian dari kursus

Membangun Model Respons di R

Petunjuk latihan

Hitung rasio PRICE.HOP terhadap PRICE.BUD. Simpan hasilnya ke objek bernama price.ratio.
Bandingkan nilai price.ratio dengan nilai asli PRICE.HOP dan PRICE.BUD menggunakan fungsi cbind() dan head().

Latihan interaktif praktis

Cobalah latihan ini dengan menyelesaikan kode contoh berikut.

# Calculate the price ratio of PRICE.HOP to PRICE.BUD
price.ratio <- ___(___/___)

# Compare price.ratio to PRICE.HOP and PRICE.BUD
___(___(price.ratio, choice.data$PRICE.BUD, choice.data$PRICE.HOP))

Edit dan Jalankan Kode

Latihan ini adalah bagian dari kursus

Membangun Model Respons di R

SkillTag.level.intermediateSkillTag.label

4.8+

Mulai Kursus Gratis

The first chapter introduces you to the basic principles and concepts of market response models. Here, you will learn how to build simple response models for product sales. In addition, you will learn about the theoretical and practical differences between linear and non-linear models for sales responses.

Exercise 1: Fundamentals of market response models Exercise 2: Retail sales Exercise 3: Understanding sales Exercise 4: Linear response models Exercise 5: A linear response model for sales Exercise 6: Making predictions Exercise 7: Predictive performance Exercise 8: Nonlinear response models Exercise 9: Linearizing nonlinear functions Exercise 10: What 's the value added?

An effective marketing strategy combines all the tools available to communicate the benefits of a product. The key is crafting the right mix of these tools to achieve sales increases and market share goals. In the second chapter, you will learn how to incorporate the effects of advertising and promotion in your sales-response model and how to identify the marketing strategy that is most likely to succeed.

Exercise 1: Model extension part 1: Dummy variables Exercise 2: Understanding dummy variables Exercise 3: The effect of display on sales Exercise 4: The effect of multiple dummies on sales Exercise 5: What about price?Exercise 6: Model extensions part 2: Dynamic variables Exercise 7: How to lag?Exercise 8: Adding lagged price effects Exercise 9: More lags Exercise 10: What's the value added?Exercise 11: How many extensions are needed?Exercise 12: Summarizing the model Exercise 13: Unnecessary predictors Exercise 14: Dropping predictors Exercise 15: Eliminating predictors

A company can only be successful in the market if its products have a competitive advantage over those of its rivals. To develop an effective marketing strategy in a competitive environment, it is essential to understand the interrelationship between marketing activity and customer behavior. In this chapter, you will learn how to explain the effects of temporary price changes on customer brand choice by employing logistic and probit response models.

Exercise 1: Model untuk permintaan individual Exercise 2: Pembelian pelanggan Exercise 3: Meringkas data Exercise 4: Persaingan

Latihan Saat Ini

Exercise 5: Model probabilitas linear untuk permintaan bir Exercise 6: Model respons logistik Exercise 7: Model logistik untuk permintaan bir Exercise 8: Prediksi berbatas Exercise 9: Rata-rata efek marginal Exercise 10: Plot efek Exercise 11: Model respons probit Exercise 12: Model probit untuk permintaan bir Exercise 13: Logistik vs. probit Exercise 14: Perbandingan model

The main goal of response modeling is to enable marketers to not only see a payoff for their actions today, but also tomorrow. In order to view this future payoff, a simple but reliable statistical model is required. In this last chapter, you will learn how to evaluate the predictive performance of logistic response models.

Exercise 1: Model selection Exercise 2: Extending the logistic response model Exercise 3: Summarizing the model Exercise 4: The deviance principle Exercise 5: Eliminating predictors Exercise 6: Predictive performance Exercise 7: Classifications Exercise 8: Model confusion Exercise 9: ROC curves Exercise 10: Model validation Exercise 11: Subsetting Exercise 12: Model training Exercise 13: Out-of-sample testing Exercise 14: Wrapping it up