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Updating the data type of a column

You will often want to modify the data type of columns to suit your needs. Pandas and Python have special functionalities around manipulating data types that can make your analysis easier and more robust, such as concatenating strings and summing boolean values. However, this functionality is only possible if columns are stored as the intended data type.

In this exercise, you will modify the data type of the is_retained column.

Este ejercicio forma parte del curso

Analyzing Marketing Campaigns with pandas

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# Check the data type of is_retained
print(marketing['is_retained'].____)
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