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  3. Marketing Analytics: Predicting Customer Churn in Python
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Exercise

Does model performance improve?

6 new features have been added to the telco DataFrame:

  • Region_Code
  • Cost_Call
  • Total_Charge
  • Total_Minutes
  • Total_Calls
  • Min_Call

Will this improve the churn model? Let's find out!

Instructions 1/3

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  • Create training and test sets using X and y. Hold 30% of the data for testing.