Rekabet

Hoppiness için etkili bir fiyatlandırma stratejisi geliştirmek, Bud fiyatlarını da dikkate almayı gerektirir. Bunu yapmanın en iyi yolu fiyat karşılaştırmalarıdır.

Bu nedenle, PRICE.HOP ile PRICE.BUD oranını gösteren yeni bir price.ratio değişkeni tanımlıyorsun. Ayrıca, Hoppiness ile Bud arasındaki fiyat oranının büyüklüğünün, Bud ile Hoppiness arasındaki fiyat oranıyla aynı olmasını sağlamak için log() alıyorsun. Yeni price.ratio değişkenini daha iyi anlamak için, değerlerini orijinal PRICE.HOP ve PRICE.BUD değerleriyle karşılaştırıyorsun.

Bu egzersiz

R ile Tepki Modelleri Oluşturma

kursunun bir parçasıdır

Kursu Görüntüle

Egzersiz talimatları

PRICE.HOP ile PRICE.BUD oranını hesapla. Sonucu price.ratio adlı bir nesneye ata.
price.ratio değerlerini, cbind() ve head() fonksiyonlarını kullanarak orijinal PRICE.HOP ve PRICE.BUD değerleriyle karşılaştır.

Uygulamalı interaktif egzersiz

Bu örnek kodu tamamlayarak bu egzersizi bitirin.

# Calculate the price ratio of PRICE.HOP to PRICE.BUD
price.ratio <- ___(___/___)

# Compare price.ratio to PRICE.HOP and PRICE.BUD
___(___(price.ratio, choice.data$PRICE.BUD, choice.data$PRICE.HOP))

Kodu Düzenle ve Çalıştır

Bu egzersiz

R ile Tepki Modelleri Oluşturma

kursunun bir parçasıdır

IntermediárioNível de habilidade

4.8+

Kursa Ücretsiz Başlayın

The first chapter introduces you to the basic principles and concepts of market response models. Here, you will learn how to build simple response models for product sales. In addition, you will learn about the theoretical and practical differences between linear and non-linear models for sales responses.

Exercise 1: Fundamentals of market response models Exercise 2: Retail sales Exercise 3: Understanding sales Exercise 4: Linear response models Exercise 5: A linear response model for sales Exercise 6: Making predictions Exercise 7: Predictive performance Exercise 8: Nonlinear response models Exercise 9: Linearizing nonlinear functions Exercise 10: What 's the value added?

An effective marketing strategy combines all the tools available to communicate the benefits of a product. The key is crafting the right mix of these tools to achieve sales increases and market share goals. In the second chapter, you will learn how to incorporate the effects of advertising and promotion in your sales-response model and how to identify the marketing strategy that is most likely to succeed.

Exercise 1: Model extension part 1: Dummy variables Exercise 2: Understanding dummy variables Exercise 3: The effect of display on sales Exercise 4: The effect of multiple dummies on sales Exercise 5: What about price?Exercise 6: Model extensions part 2: Dynamic variables Exercise 7: How to lag?Exercise 8: Adding lagged price effects Exercise 9: More lags Exercise 10: What's the value added?Exercise 11: How many extensions are needed?Exercise 12: Summarizing the model Exercise 13: Unnecessary predictors Exercise 14: Dropping predictors Exercise 15: Eliminating predictors

A company can only be successful in the market if its products have a competitive advantage over those of its rivals. To develop an effective marketing strategy in a competitive environment, it is essential to understand the interrelationship between marketing activity and customer behavior. In this chapter, you will learn how to explain the effects of temporary price changes on customer brand choice by employing logistic and probit response models.

Exercise 1: Bireysel talep için modeller Exercise 2: Müşteri satın almaları Exercise 3: Veriyi özetleme Exercise 4: Rekabet

Geçerli Egzersiz

Exercise 5: Bira talebi için doğrusal olasılık modeli Exercise 6: Lojistik tepki modelleri Exercise 7: Bira talebi için lojistik model Exercise 8: Sınırlandırılmış tahminler Exercise 9: Ortalama marjinal etkiler Exercise 10: Etki grafikleri Exercise 11: Probit tepki modelleri Exercise 12: Bira talebi için bir probit modeli Exercise 13: Lojistik vs. probit Exercise 14: Model karşılaştırması

The main goal of response modeling is to enable marketers to not only see a payoff for their actions today, but also tomorrow. In order to view this future payoff, a simple but reliable statistical model is required. In this last chapter, you will learn how to evaluate the predictive performance of logistic response models.

Exercise 1: Model selection Exercise 2: Extending the logistic response model Exercise 3: Summarizing the model Exercise 4: The deviance principle Exercise 5: Eliminating predictors Exercise 6: Predictive performance Exercise 7: Classifications Exercise 8: Model confusion Exercise 9: ROC curves Exercise 10: Model validation Exercise 11: Subsetting Exercise 12: Model training Exercise 13: Out-of-sample testing Exercise 14: Wrapping it up