CommencerCommencer gratuitement

Interpreting the lift curve

Below are given the lift curves of two models that predict which donors are most likely to donate for a certain campaign. Assume that you have budget to address 20% of the donors. Which model should you use? Recall that the lift curve shows how many times more than average the model reaches targets when a given percentage of the population that is most likely to be target according to the model is considered.

Cet exercice fait partie du cours

Introduction to Predictive Analytics in Python

Afficher le cours

Exercice interactif pratique

Passez de la théorie à la pratique avec l’un de nos exercices interactifs

Commencer l’exercice