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  3. Analyzing Marketing Campaigns with pandas

Exercise

Test allocation

The email portion of this campaign was actually run as an A/B test. Half the emails sent out were generic upsells to your product while the other half contained personalized messaging around the users’ usage of the site.

Before you begin analyzing the results, you will check to ensure users were allocated equally to the test and control groups.

Instructions

100 XP
  • Isolate the rows of marketing where the 'marketing_channel' is 'Email' and store the results in email.
  • Group marketing by variant and sum the unique users and store the results in alloc.
  • Plot the results of alloc in a bar chart.