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  3. Analyzing Marketing Campaigns with pandas

Exercise

Analyzing retention rates for the campaign

Now that you've calculated the total subscribers and retained subscribers, you can settle the question of which channel had the highest retention rate.

In this exercise, you will calculate the retention rate for each subscription channel and visualize your results.

Instructions

100 XP
  • Divide retention_subs by retention_total to get the retention rate by subscribing channel by date subscribed.
  • Add the title 'Retention Rate by Subscribing Channel'.
  • Name the x-axis label and y-axis label 'Date Subscribed' and 'Retention Rate (%)' respectively.
  • Place the legend in the upper right and display the plot.