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  3. Analyzing Marketing Campaigns with pandas

Exercise

Test and visualize conversion function

You've done the hard work of building your conversion rate function—now it's time to test it out! Automating your analyses can be time-consuming up front, but this is where it all pays off.

In this exercise, you'll see how quickly you can calculate the conversion rate. A task that in previous lessons took multiple steps. By automating the repetitive parts of your work, you'll be able to spend more time doing complex analyses.

Instructions

100 XP
  • Use your conversion_rate() function to calculate the conversion rate in marketing by date_served and age_group and store your results in age_group_conv.
  • Unstack age_group_conv at level equal to 1 and wrap that in a call to pd.DataFrame() to create age_group_df.
  • Create a line chart to display your results from age_group_df.