Updating the data type of a column

You will often want to modify the data type of columns to suit your needs. Pandas and Python have special functionalities around manipulating data types that can make your analysis easier and more robust, such as concatenating strings and summing boolean values. However, this functionality is only possible if columns are stored as the intended data type.

In this exercise, you will modify the data type of the is_retained column.

This exercise is part of the course

Analyzing Marketing Campaigns with pandas

View Course

Hands-on interactive exercise

Have a go at this exercise by completing this sample code.

# Check the data type of is_retained
print(marketing['is_retained'].____)