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  3. Analyzing Marketing Campaigns with pandas

Exercise

House ads conversion rate

The house ads team has become worried about some irregularities they've noticed in conversion rate. It is common for stakeholders to come to you with concerns they've noticed around changing metrics. As a data scientist, it's your job to determine whether these changes are natural fluctuations or if they require further investigation.

In this exercise, you'll try out your conversion_rate() and plotting_conv() functions out on marketing looking at conversion rate by 'date_served' and 'marketing_channel'.

Instructions 1/3

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  • Use your conversion_rate() function on marketing to determine conversion rate by 'date_served' and 'marketing_channel'.