In this chapter, you will review pandas basics including importing datasets, exploratory analysis, and basic plotting.
In this chapter, you will learn about common marketing metrics and how to calculate them using pandas. You will also visualize your results and practice user segmentation.
In this chapter, you will build functions to automate common marketing analysis and determine why certain marketing channels saw lower than usual conversion rates during late January.
In this chapter, you will analyze an A/B test and learn about the importance of segmentation when interpreting the results of a test.