1. Aprender
    2. /
  2. Projetos
    3. /
  3. Analyzing Marketing Campaigns with pandas
  • 1

    Pandas

    Gratuito

    In this chapter, you will review pandas basics including importing datasets, exploratory analysis, and basic plotting.

  • 2

    Exploratory Analysis & Summary Statistics

    In this chapter, you will learn about common marketing metrics and how to calculate them using pandas. You will also visualize your results and practice user segmentation.

  • 3

    Conversion Attribution

    In this chapter, you will build functions to automate common marketing analysis and determine why certain marketing channels saw lower than usual conversion rates during late January.

  • 4

    Personalization A/B Test

    In this chapter, you will analyze an A/B test and learn about the importance of segmentation when interpreting the results of a test.

Initializing

Exercício

Importing the dataset

Throughout this course, you will use pandas to manipulate data and calculate summary statistics!

In this exercise, you will begin by importing pandas and the marketing dataset into your environment.

Instruções

100 XP
  • Import pandas into your environment with the alias pd.
  • Import the 'marketing.csv' dataset.