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  3. Analyzing Marketing Campaigns with pandas

Exercise

Daily marketing reach by channel

In this exercise, you'll determine how many users are seeing the marketing assets each day. This is crucial to understand how effective our marketing efforts have been over the past month.

You'll use .groupby() and .nunique() to calculate daily users.

Instructions

100 XP
  • Group the marketing DataFrame by 'date_served' and count the number of unique user IDs.