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  3. Analyzing Marketing Campaigns with pandas

Exercise

Using your segmentation function

Now that you've generated an ab_segmentation() function, it's time to test it out.

Often a treatment will not affect all people uniformly. Some people will love a particular marketing campaign while others hate it. As a marketing data scientist, it's your responsibility to enable your marketing stakeholders to target users according to their preferences.

We will run through two segments in our data that may be relevant to assessing the impact of our test.

When using the ab_segmentation() function, remember to input the column name in quotes (i.e., 'language_displayed')

Instructions 1/2

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  • 1

    Run our ab_segmentation() function on 'language_displayed'.

  • 2

    Run our ab_segmentation() function on 'age_group'.