Forecast requirements

It is annual budgeting and fiscal planning season at your company! This means that suddenly finance, operations, and marketing partners are all asking you to start thinking about forecasting some of the higher spend marketing channels.

Because so many groups rely on these forecasts, you want to make sure that you understand which channels have the best chance at providing high forecast accuracy. When evaluating different channels as forecasting candidates, which of these options is not a requirement for accurate forecasting?