NLP or manual sentiment analysis
Now that you have a sense of how complex assigning sentiment to social media comments can be, you start to plan for sentiment analysis that you will produce monthly. As you learned, there are pros and cons to using a Natural Language Processing (NLP) model versus manually assigning sentiment. Use this exercise to list the factors to take into consideration as you think about repeating sentiment analysis.
Este exercício faz parte do curso
Marketing Analytics for Business
Exercício interativo prático
Transforme a teoria em ação com um de nossos exercícios interativos
