One Message, Many Audiences

You're advising a European manufacturing company launching a sustainability and decarbonization program. The CEO presentation for the board is already drafted using an SCQA storyline. Your manager has asked you to adapt this storyline for a different audience: an email to inform all plant managers across European factories about the program.

The SCQA storyline to adapt

Situation: Our industry faces growing regulatory and customer pressure to reduce emissions, and our largest clients are starting to ask for clearer carbon disclosures.
Complication: Our initiatives are fragmented, we lack a single carbon baseline, and some plants lag peers on energy efficiency, which creates compliance and customer risks.
Question: How should we respond to protect profitability and strengthen our long-term competitiveness?
Answer: We propose a three-year decarbonization program that builds a group-wide carbon baseline, prioritizes high-return efficiency projects in top-emitting plants, and embeds sustainability targets into budgeting and performance reviews.