Spend and revenue considerations

Finance partners were so impressed with your forecasting work that they want to work with you on ROI modeling for the marketing program. They are hoping you can supply spend and revenue numbers, which they will later integrate into larger financial models for the business overall.

You know that pulling this data across all marketing channels will be no simple task, and you want to set expectations on the level of difficulty involved. While working with finance, you decide that it would be useful for them to understand the nuances of determining marketing spend and revenue.