Test allocation
The email portion of this campaign was actually run as an A/B test. Half the emails sent out were generic upsells to your product while the other half contained personalized messaging around the users’ usage of the site.
Before you begin analyzing the results, you will check to ensure users were allocated equally to the test and control groups.
Questo esercizio fa parte del corso
Analyzing Marketing Campaigns with pandas
Istruzioni dell'esercizio
- Isolate the rows of
marketingwhere the'marketing_channel'is'Email'and store the results inemail. - Group
emailby variant and sum the unique users and store the results inalloc. - Plot the results of
allocin a bar chart.
Esercizio pratico interattivo
Prova a risolvere questo esercizio completando il codice di esempio.
# Subset the DataFrame
email = ____
# Group the email DataFrame by variant
alloc = ____
# Plot a bar chart of the test allocation
____
plt.title('Personalization test allocation')
plt.ylabel('# participants')
plt.show()