NLP or manual sentiment analysis
Now that you have a sense of how complex assigning sentiment to social media comments can be, you start to plan for sentiment analysis that you will produce monthly. As you learned, there are pros and cons to using a Natural Language Processing (NLP) model versus manually assigning sentiment. Use this exercise to list the factors to take into consideration as you think about repeating sentiment analysis.
Diese Übung ist Teil des Kurses
Marketing Analytics for Business
Interaktive Übung
In dieser interaktiven Übung kannst du die Theorie in die Praxis umsetzen.
